Organizational Reform for Greater Earning Power and High Speed Management
As customers' global business development gains more and more momentum,
and in a market environment where swift responses to change are demanded,
a sales structure that is completely integrated with the engineering divisions
and that copes promptly with the trends and needs of both domestic and
overseas customers is absolutely essential. Furthermore, an organization-wide
development structure concerning core products, as well as promotion of
growth in overall R&D capacity and mobility is urgently needed in
the acceleration of product development contributing to future expansion.
With precision equipment, NTN's third pillar after bearings and CVJs,
we believe an engineering-led structure with integrated production, sales
and engineering, that can flexibly respond to fluctuations in production
and high-speed technological progress is inevitable. From this standpoint,
we would like to announce the decision to conduct, as of 1st April, organizational
reform based around: 1) a comprehensive integration and reorganization
of the domestic and overseas sales and engineering divisions, 2) integration
of R&D centers and 3) adoption of the division system for precision
equipment.
1.
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Comprehensive Integration and Reorganization of Sales (domestic
and overseas) and Engineering Divisions.
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[Aims]
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- Strive for a greater market share and increased sales based
on product strategy.
- Strive for reinforcement of global sales strategies tailored
to each business sector, including automotive, industrial machinery,
and aftermarket.
- Integrate the engineering division into the sales division thereby
enabling us to respond rapidly to our customer's technical needs
based on a firm grasp of the market.
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<New Structure>
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Integrate the Domestic Sales and Overseas Sales divisions to establish
an 'Automotive Sales Headquarters' and an 'Industrial Sales Headquarters.'
Integrate the engineering divisions relating to each product into
each of the headquarters.
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1) Automotive Sales Headquarters |
- Establish a 'Global Account Manager (GAM).' Appoint GAMs with
each customer group at a global level. The GAM coordinates Account
Managers (AM) appointed to different countries and regions from
a global perspective and is responsible for achieving sales and
earnings targets.
- Establish an 'Automotive Planning and Marketing Department'
responsible for the planning and implementation of global product
and sales strategies aimed at automotive manufacturers.
- Integrate the 'Automotive Engineering Department' 'CVJ Engineering
Department' and 'Needle Roller Bearing Engineering Department'
into the headquarters to ensure timely development of core products
such as CVJs, axle units and needle roller bearings, that fulfills
customer needs.
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2) Industrial Sales Headquarters |
- Establish an 'Industrial Sales Planning Department' responsible
for the planning and implementation of product and sales strategies
aimed at the global industrial machinery market and the global
aftermarket.
- Establish an 'Aftermarket Planning & Marketing Department'
that unifies distributors and plans and promotes sales expansion
policies for the domestic aftermarket.
- Establish an 'Overseas Sales Department' responsible for the
planning and implementation of product and sales strategies aimed
at customers in particular overseas regions, and an 'Overseas
Administration Department' responsible for the planning and implementation
of export policies and export-related business.
- Establish an 'Industrial Engineering Department' to ensure timely
product development, mass-production and serialization, of products
designed for industrial machinery and the aftermarket, that fulfills
customer needs.
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2.
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Integration of R&D Centers
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[Aims]
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- Strive for an increase in the speed of product development contributing
to the expansion and growth of future business.
- Combine fundamental research, new product development and production
engineering development organizations and strive to reinforce
overall capacity and mobility in new product development.
- Strive to increase personnel through an in-house staff recruitment
system in order to speed up the development of core products such
as CVJs, axle units and needle roller bearings.
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<New Structure>
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- Combine the original Bearing Engineering R&D Center, New
Product Development R&D Center and Production Machinery R&D
Center into one as the Research & Development Center.
- Establish a 'Planning and Administration Department' responsible
for planning new product strategies, planning for the resolution
of production engineering problems from the development stage
until the start-up of mass-production, planning, promoting, and
following up fundamental research to strengthen the product development
and basic research, along with department-wide management-related
business.
- Establish a 'Technical Research Department' responsible for
research relating to the tribology and theoretical analysis of
basic products, research relating to the development of new materials
and surface reformation, as well as the creation of new technologies
and the development of essential technologies for new product
development.
- Establish a 'New Product Planning Department' responsible for
the development of unique products and technologies that will
become bestsellers in the future, as well as carrying out the
development of next generation models of important products such
as next generation CVJs and fourth-generation hub joints within
a full-time project structure.
- Establish a 'Production Engineering Development Department'
responsible for conducting the development of manufacturing technologies
and application development of these technologies to mass production
equipment.
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3.
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Adoption of the Division System for Precision Equipment. (mechatronic
products, parts feeder)
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[Aims]
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- Establish the Precision Equipment Division to clarify business
profitability while consistently accomplishing 'Product Development,
Manufacture, Sales and After-Service' in order to flexibly respond
to production fluctuation and high-speed technological advance
in the semi-conductor, liquid crystal and electrical instruments
industries, which are major sales targets for precision equipment
products.
- Aim for an engineering-led, fabless company.
- Consolidate the 'After-service Division' and make it one of
the pillars of company revenue.
- Aim for sales expansion in overseas(Taiwan, Korea, South-East
Asia) markets.
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<New Structure>
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- Establish a 'Precision Equipment Division.'
- Establish a 'Planning Department' responsible for the planning
and promotion of business plans, sales management, managerial
accounting and business related to general affairs.
- Establish a 'Product Development Department' responsible for
the planning and the development of new products and existing
products with new applications and patent-related business.
- Establish a 'Sales Engineering Department' responsible for collecting
data on market needs, expanding sales, and collecting accounts
receivable.
- Establish a 'Customer Service Department' responsible for quality
assurance and after-service.
- Establish a 'Product Development Department' responsible for
the design and manufacture of precision equipment as well as providing
technical advice to suppliers.
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